Sample Resume Comprehensive Sex Education - 887 Words

Madeline Martinez 08.27.2014 Context Schwab Mentor: Cruickshank BACKGROUND EQ: SHOULD COMPREHENSIVE SEX EDUCATION BE TAUGHT IN US PUBLIC SCHOOLS? While abstinence-only sex education discusses solely abstinence, comprehensive sex education provides information about various areas of human sexuality and methods to practice safe and healthy sexual behaviors. To fully understand the controversy surrounding comprehensive sexual education, one need to obtain knowledge about the history of sex education in the United States, legislation, class content, and the effects of sexual education policies on student populations. The first time that sexual education was recognized as an essential part of a national education curriculum was in 1892 by the National Education Association. There were many times in American history that showed progression in comprehensive sexual education and distribution of birth control until the 1970’s. In 1975, twenty state governments voted to place restrictions or completely ban sexual education completely. The Adolescent Family Lif e Act was passed in 1981 to fund programs that promote staying sexually abstinent until marriage. Fifteen years later in 1996, Congress funded $250 million for abstinence until marriage programs. However in 2008, half of the fifty states rejected renewal of government funding of abstinence-only programs because of new research suggesting that only teaching abstinence did not impede sexual behavior in teenagers.Show MoreRelatedUsing The Mixed Method For College Graduates Of Sports Administration Programs Face While Searching For A Job1855 Words   |  8 Pagesgraduation to be in a great position when actively searching for a career. An increase of students becoming interested in professional sport organizations such as North American Society for Sport Management ( NASSM ) and National Standards for Physical Education(NASPE), shows networking with other professionals has been a part of their effort to jumpstarting their career ( Blair,Chen,Miller, 2013. Women have been putting in ju st as much effort in position themselves for the same careers, the small populationRead MoreStrategic Staffing Essay2786 Words   |  12 Pagesnot in how these principal steps are defined. It is not the set of actions themselves that are significant, it is how they are improved and implemented that counts. 3. A description of the job analysis process A job analysis process is a comprehensive look at a special job or job classification. It is a process used to recognize all of the specific tasks (work/objectives) needed to perform a special job. 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According to the National Longitudinal Survey of Youth (a nationally representative sample of 9,000 adolescents), 8 percent of the youth surveyed had belonged to a gang at some point between the ages of 12 and 17 (Snyder and Sickmund, 2006). Socioeconomic levels play a large role in dealing with violence with gangs. Many gang members comeRead MorePregnancy Among College Students2651 Words   |  11 Pagesbut they are less likely to go to college when compared to women who delayed child bearing. They are also more likely to drop out of school with only about one- third able to obtain high school diploma. With early termination of formal education comes a limited employment opportunity. However, they have the response responsibility of having to find for their children before they even ever planned to. In hiring, an employer may lean toward someone without a child versus someone who is atRead MorePregnancy Among College Students2641 Words   |  11 Pagesbut they are less likely to go to college when compared to women who delayed child bearing. They are also more likely to drop out of school with only about one- third able to obtain high school diploma. With early termination of formal education comes a limited employment opportunity. However, they have the response responsibility of having to find for their children before they even ever planned to. In hiring, an employer may lean toward someone without a child versus someone who is atRead MoreEmployment Cycle15431 Words   |  62 PagesSA Establishment M Uncorrected sample pages †¢ Cambridge University Press †¢  © Somers, Cain, Jeffery 2011 †¢ 978-1-107-63549-4 †¢ Ph 03 8671 1400 PL Strategic business objectives Human resources planning Employment cycle Maintenance Termination What’s ahead E 10 ManageMent of the eMployMent cycle PL demand and supply of labour, succession planning and the overall management of the three phases of the employment cycle: establishment, maintenance and termination. Key Knowledge Read MoreThe Impact of Chewing Khat and the4576 Words   |  19 Pagesrespect to this study, if present. 1.7 Sampling (Sample procedure) The sampling procedure to be used in determining the sample size was the non-probability sampling technique that comprises the purposive, quota, personal judgment and dealing easily accessible respondents mechanism. 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Data about consumers available from marketing information system is not sufficient and latest (see â€Å"Audit†, page 23 â€Å"Consumers†) to make reliable judgments. Resume: Current state or status quo: - company is loosing market share; - company s sales are growing slower than market; - company s expenditures on marketing activities kept the sale level but entail slower grows of sales. To gain market share 11.1%

The Chicano Subculture Essay - 635 Words

â€Å"Im not Mexican. I am not American. I am not American in USA and Mexican in Mexico. I am Chicano everywhere. I do not have to assimilate anything. I have my own history†, stated the writer and novelist Carlos Fuentes. The Chicano subculture is the mixture of the Mexican and the American cultures. This subculture has its own history and unique characterizations that make it stand out. According to the Merriam Webster dictonary the word subculture is defined as â€Å"a group that has beliefs and behaviors that are different from the main groups within a culture or society†. The Chicano subculture has a history, language, leaders, art, literature, and even their music, and it’s the perfect example for this definition of the word subculture.†¦show more content†¦2). Cesar fought and became known for founding the National Farm Workers Association. He promoted the American labor movement whose purpose was to protest against the unfair farm labor treatment workers were receiving. Chavez accomplished something that seemed almost impossible for thousands who worked in the lands without using violence as a tool but rather unity (Koo-Byoung par. 7). As for the way of life for Chicanos, they have created their own standards, customs, music, and even language. As for their standards and customs, they are a mix of American culture and the Mexican culture. An example of this fusion can be the famous game â€Å"London Bridge† which is also played by Chicanos called â€Å"Và ­bora de la Mar† but in a completely different language and name. Chicano musicians like Lalo Guerrero composed music that attracted all ages and likes. He wrote songs like â€Å"Pancho Claus†, â€Å"There’s No Tortillas†, â€Å"Tacos for Two† and â€Å"Ardillitas† songs that talked about the Chicano culture and incorporated the Chicano language, Spanglish. Spanglish is basically attempts to add the Spanish language to an E nglish word or vice-versa. Words like â€Å"Troka† which means truck, â€Å"Parkear† which means park, â€Å"Mopear† which means mop, â€Å"Puchale† which means push or press. As we can see, the Chicano subculture has their own style and can’t be either Mexican or American. In conclusion, the Chicano subculture has a profound history and is distinct in itself from the otherShow MoreRelatedChicano Men : A Cartography Of Homosexual Identity And Behavior914 Words   |  4 Pages Professor Gutierrez Course 15752 22 October 2015 Chicano Men: A Cartography of Homosexual Identity and Behavior Chicano men identify their sexual identity and sexual orientation based on what is more important to them: To identify as Chicano gay or as a gay Chicano? Chicano gay men emphasize on ethnicity while Chicano Gay men identify with their orientation. The primary difference between a Chicano gay man and a European-American gay man is how they define homosexuality. In the United States, homosexualityRead MoreThe Cultural Practices That Chicanos / Chicanas1131 Words   |  5 PagesThe cultural practices that Chicanos/Chicanas partake in such as being pachucos and pachucas, being actively involved in feminism, creating music and using stereotypes in film reflect their struggle to attain freedom and empowerment against Anglo society and within themselves. The various elements that make up Chicano culture have helped them resist Anglo culture and develop subcultures within the Chicano community. In addition, it has also allowed them to free themselves from the idea of becomingRead MoreThe Subculture Of Urban Space1566 Words   |  7 PagesThe subculture of lowriding has been a way for Mexican Americans to express themselves through their â€Å"tricked out† vehicles. It was, as journalist Ted West wrote, a way to â€Å"express the refusal of a young Chicano American to be Anglicized. There has never been a clearer case of the automobile being used as an ethnic statement.† Although there are preconceived notions of negativity such as gang involvement with lowriding, that notion is false, and shows how the lowrider community is misunderstoodRead MoreJust Like Us by Helen Thorpe Essay1172 Words   |  5 Pagesand her classmates began to talk about the tensions between U.S. born and Mexican born students at Roosevelt, whom the refer to as â€Å"Mexicanos â€Å"and â€Å"Chicanos†. She begins to talk about how she felt in-between the two social groups. Her achievements were too great fit in with the majority of the school’s â€Å"Mexicanos † yet she didn’t identify with the â€Å"Chicanos† either. Marisela even goes on to say, â€Å"I always stand out: the color of my skin, my accent, my background. But in my family I stand out too. I speakRead MoreSocial Movements Created by Mexican Americans1447 Words   |  6 Pagesplayed with the masculine style, known as the â€Å"Pachucas†. They developed a complementary fashion to that of their boyfriends and brothers, wearing the pegged pants or long drape jackets with short skirts, along with a pompadour. Today’s Pachucas subculture, are being dressed even more provocative than it was in the forties and fifties, wearing short skirts, fishnet stockings and tight sweaters. Some of the pachucas wear suspenders, wide leg pants, and stiletto heels; they also incorporated the styleRead MoreEssay about Film Report On American Me: A Therapeutic Perspective1251 Words   |  6 Pagespersonifies or is knowledgeable of Santana’s ethnic and cult ural traits within the context of his family and community. By the age of 16, Santana’s worldview and identity is well established. He exhibits a strong internalization of his Chicano (a Latino subculture) heritage and has begun to experience and establish an awareness of what Peter Bohmer describes as â€Å"internalized colonialism:† the socially and economically structured practice of securing the labor of non-Whites for the least desirableRead MoreFilm Report on American Me: a Therapeutic Perspective1294 Words   |  6 Pagespersonifies or is knowledgeable of Santana’s ethnic and cultural traits within the context of his family and community. By the age of 16, Santana’s worldview and identity is well established. He exhibits a strong internalization of his Chicano (a Latino subculture) heritage and has begun to experience and establish an awareness of what Peter Bohmer describes as â€Å"internalized colonialism:† the socially and economically structured practice of securing the labor of non-Whites for the least desirableRead MoreMusic And Culture Of Los Angeles2131 Words   |  9 PagesAngeles (â€Å"East L.A.† or â€Å"the Eastside†), in particular, was a center of flourishing musical, cultural, and social scenes with strong connections to the changing Chicano/a identity. Under this environment in which the Chicano movement (moviemiento) continued to prevail, a large number of socially aware and politically active, Latin-fusion â€Å"Chicano† bands were developed. One of such was the Ozomatli band, who strived to express their activist viewpoints through popular music. The spatial co ntext of theRead MoreChicano Gangs And The Los Angeles3699 Words   |  15 PagesChicano gangs have been a prominent part of the Los Angeles community since the early 1900s. These Chicano gangs consisted of young Mexican-Americans, another name used for Chicanos, which were formed as a way for some youth to identify with something. The behavior of gang members was a way of adapting to the social and economic living situation that was upon them. There was a large migration of Chicano immigrants to the Los Angeles area that resulted in several changes directly related to the largerRead More Mexican-Americans in United States and Politics Essay2150 Words   |  9 Pagesgovernment has treated them as disposable members of society. Although Valdez alluded to this fact in a comical way, the zoot suiters were perfect practice targets for the police departments, he couldn’t have been more accurate. The fact that in 1972 Chicanos constituted only 10% of the U.S.’s population, but accounted for more than 20% of the Vietnam War deaths within the U.S. armed forces is very telling of the social inequality supported by the government (Vargas, 390). The American flag draped over

College Is a Waste of Time and Money Free Essays

In her article â€Å"College Is a Waste of Time and Money†, Caroline Bird attempts to pursued her readers that colleges are overflowing with students who don†t belong there. Her article first appeared in Psychology Today (May 1975). Since this material is outdated, I find it hard to believe that most of the responses by students and parents quoted in the article still hold true. We will write a custom essay sample on College Is a Waste of Time and Money or any similar topic only for you Order Now The author has set out to pursue the readers that college is a bad and unnecessary choice for today†s youth. Yet the author holds a bachelors and a masters degree from two different universities. I would think that if she thought college was really a bad choice and a waste of time and money, she would not have gone back to get her masters degree. I am a college student myself and there were only two things in the whole article that I was in agreement with. One was that colleges try to market themselves. The other was her paragraph on how Americans are looking less and less for great paying jobs and are looking more for job that they like doing. This unfortunately is also a contradiction to her piece of writing, because college prepares, and helps you get a job that you will enjoy. Furthermore, the author†s main ideas were not well thought out or well supported. An example of this might be her money investment idea. She implies that if an eighteen year old invested his/hers college tuition money in a bank, and kept it there till he/she was sixty-four, they would be twice as rich as those who go to school, graduate and work in their field of study. What she fails to mention is that while their money is gathering interest, it can not be touched till their sixty-four, and in the mean time they have to be making a living in another job which they probably hate doing. Overall, Bird†s attempt to pursue her readers that college is a waste of time did not work on me. Students are in colleges because they are told to, or because they still want to be financially depend on their parents and not have to worry about growing up to face the real world. The author in her article writes such ideas. Furthermore, since colleges became a big industry in the 60†³s, and now the number of people attending has fallen, colleges use marketing skills to bring more students in. They try to make college sound as easy as possible to make more people register. Students, once in college are not happy and drop out, or just hang out and finish just because they think it is the right thing to do. The author feels that students are sad because they are unwanted young adults. Since the world is overpopulated, we stick the eighteen-year-olds in colleges to temporarily get rid of them. We also fool ourselves into believing that these actions are good for them. Most of these unwanted young adults eventually learn to like it, and those that don†t drop out. The conservative Carneigie Commission estimated that five to thirty percent of students are in College reluctantly. Also buy giving figures of some surveys that students took, the author states that students think education is less and less important. Parents believe their kids are too young and immature to make a decision by them selves, therefore they pressure their kids into attending college believing it is the best thing for them. The author does not agree with these actions and thinks that students should decide for themselves whether or not they want to continue their education. If students feel that college is not for them, they should not stay there just because somebody expects them to. Furthermore, she states that if everyone got a higher education everybody would be on the same intellectual level, and there would be no difference in people. Some say that college is the greatest investment one can make. The author argues this point by giving examples of investments that greatly outweigh the average income of a graduate. If for example a student were to take his money for a four-year college, and put it in a savings account, by the age of sixty-four he would have twice as much money then if he were to graduate and earn a living with the help of his degree. Another example, which she gives, is based on a supposed Princeton student who liked fixing cars. The student could have put his college money in a bank, and go work for a mechanics shop. And as he was learning all the necessary skills, the money would be gathering interest. In ten years, he would have enough to buy out his boss, and start his own business. Afterwards she states that, although all these scenarios look good on paper, it is hard to put a dollar value on education. Next, the author talks about status, and that this is what attracts some to colleges. Most students that graduate do not necessarily make more money than those without a degree. She states that most people do not go to college for the money but for a career and a job which they will like doing. She gives an example of a guy named Jerry Darring, who quit his well paying family operated job to go back to college and get a degree which will help to prepare him for a less paying job which he will like to do. Most college students, when talking about getting a good job after they graduate, mean a job that will be pleasant for them. This sort of phenomenon is called â€Å"psychic income. † Most jobs, which these graduates will want to be employed in, are scares though. The amount of students in law school studying to be layers is twice as much as is needed. On top of that, graduates might not even work in the same field as they were studying for. Teachers, Engineers, and others were interviewed by the author, and said that they rarely use the stuff that they learned in college. Some also reported that they perform jobs that bear very little to none resemblance of a job which they were preparing for in school. The key that opens a door full of jobs is what a college diploma used to be. Now that attendance in colleges has doubled, a diploma can not even guarantee a job. The author then goes on to identify false statements about college effects on people. She states that colleges do not make people â€Å"intelligent, ambitious, happy, or liberal. It is the other way around. Intelligent, ambitious, happy, or liberal people are attracted to higher education in the first place (49). † Next she talks about learning experience that change a student while he is in college. That these experiences are not though by the college, but through jobs, friends, and time. While concluding her article, Caroline Bird says † We ought to make it possible for these reluctant, unhappy students to find alternative ways of growing up, and more realistic preparation for the years ahead (49). † In the whole article I have found only two specific points that I am able to agree with. One example is the author†s description of colleges trying to market their education. When I was a senior in my high school, a lot of colleges came to recruit us. While talking to some selected recruiters, and asking them why I should pick their college to go to, they were giving me reasons which had nothing to do with getting a good education. A great football team, a huge recreation centers, and stores on campus, were some of the reason I had heard. The other point that I agree with is that Americans put more priority on jobs they like doing than the jobs income. Unfortunately there are far more things I do not agree with in Caroline Bird†s article. First of all, how can she write an article stating that college is a waste of time and money, if she herself is a graduate? Not only that, she graduated with a masters degree. I would understand if she only had a bachelors, her argument could have been that as long as she started college, she should at least get her bachelors. But if college is such a waste of time and money why would she go on to get her masters degree. Furthermore, some points which she uses in her argument are not enough to pursued me. One example would be when she says â€Å"we fool ourselves into believing that we are sending them there for their own best interest. â€Å"(42) In my opinion this is true, true in the case that parents want a better and easier way of life for their kids. My parents send me to college so that I could make more money doing an easier job than they have to do, because they lack a college diploma. She feels that eighteen-year-olds should make their own choice whether to go to college or not. I think that when a person is eighteen, they are too young to make their own decisions. I know this from my own experience. If I had a freedom of choice when I was eighteen, I would not be writing this critique, because I would not be in college. But now that I have grown up and did some thinking I want to stay and get my degree. I feel that kids should at least try college, learn and see a couple of things and then decide whether they should stay or go. Generally, parents without a college education are the ones who put the most emphasis on their kids going to college and making something of themselves, in order to have a better life then they had. The author then goes on to challenge her own ideas by saying that college does prepare you for a job that you actually might like doing, and that is what most Americans want. So then would not college be a good choice for most Americans? How to cite College Is a Waste of Time and Money, Papers

Nintendo Corporate Strategy - Free Sample Solution

Question: Discuss about theStrategic Management of Nintendo Ltd Over the Rivals. Answer: Introduction This report basically discusses about the strategic management about the company Nintendo Company limited. The report will cover the competitive advantage the company has in the market. Along with this, report will also cover functional level, business unit level and corporate level strategies which are adopted by the Nintendo Company limited to compete in the market. The Nintendo Company limited is an electronic company of Japan. It is a multinational company situated in the city Tokyo (Schilling, 2010). The company was founded in 1889 and now it is famous across the world for the revenue. The market value of the Nintendo Company is around US$ 85 billion and this is the reason that it is the third most valuable company in the world. In 2008, the company got seventh position among the worlds most innovative companies. The company has engagement process to bring transparency, improve risk management, targeting customers, providing information and increase efficiencies etc. By the enga gement process, the company is able to set efficient objectives and measure the progress of the business (Thomson Gamble, 2012). Products of Nintendo Company The current gaming console of Nintendo Company is Nintendo Wii. This is a small device made by plastic that can play games in either a horizontal or vertical position. The reason of its biggest sale is the unique motion controller. With the help of this motion controller, consumers can play games wirelessly. This type of features was unique for the gaming industry and it made a great success for Nintendo Company. This feature also differentiated the Nintendo Wii from two biggest competitiors in the market, Sonys Playstation 3 and Microsofts X-box 360. Further, Nintendo released a series of accessories for the Wii (Chapple, 2013). Because of the unique features of Wii, Nintendo Company became able to attract more customers. The Wii balance board includes different features of gaming such as surfing, control skating and snowboarding games by a plastic board (The Economist online, 2011). Popukarity and selling of the Nintendos product in different countries can be seen by the graph: Figure 1: Unit sales of Nintendo (Source: Hitt, et al., 2009) Competitive Advantage of the Company Competitive advantage of the company refers to getting advantage by satisfying customers need and desires compared to other companies in the market place. To remain competitive in the market, the company needs to focus on developing synergy, creating value and core competencies. Basically, competitive advantage can be defined as the ability of the company to perform better than its competitors in the market. The company must focus on developing customer advantages because if customers do not value the company then it will not be able to compete in the market (Hitt, et al., 2009). In the case of Nintendo Company limited, it has been seen that there are few numbers companies in this industry such as Nintendo, Sony, Microsoft and Sega. Despite of less number of companies, there is much competition in the market. There is a great battle in the market for competitive advantage (Nintendo, 2013). Analyzing competition in gaming console market, there are five forces given by Porter that impact on competition: Figure 2: Porter's Model (Source: Sawh, 2013) Potential Entrants: The market of gaming console is regulated by some firms that have new technologies and good brand image among the customers. The new technology and reputation attract the target consumers and create the issues and barriers for those firms who are entering in the market. So, the new comer companies have to face barriers by existing large companies. On the other hand, continuous change in the life style also creates opportunities for the new comer firms (Sawh, 2013). Substitutes: There are ample ranges of entertainment substitutes that compete with the video games now such as mobile phones, PC games, portable consoles etc. All theses substitutes of entertainment can directly impact the new firms. It can affect in targeting and attracting the customers. Buyers bargaining power: Because of competitions from major rivals in the market, customers benefit from bargaining power with the firms. There are also wide ranges of substitutes so; the customers enjoy the bargaining power. There is one more reason of bargaining power that prices of hardware which is used in making video games are very low and it leads the strong bargaining power. Supplier bargaining power: There is oligopoly in the market because of few large firms. But every firm plays an important role in the suppliers bottom line. For getting advantage gaming console companies must have good positions among the suppliers. Industry competitors: Nintendo is not only the most leading firm in the gaming console market but also going to enter in new market segment. This is great opportunity for the Nintendo for targeting new generation and new customers. Thus, there is also a lot of competition of the company with Microsoft and Sony (MarketWatch, 2013). Microsoft was the first company which introduced the seventh generation of gaming console. Company has advantage of developing new software so it is the major competitor in the market. Although Microsoft had late entered in the market but it had introduced Xbox 360 in 2005. By introducing Xbox 360, the company has proved that it has proactive strategy rather than reactive strategy. Thus, Microsoft is still famous company in the gaming industry (Cnet, 2013). On the other hand, Sony is the famous company for its unique designs and hardware. Sony is a strong competitor. This company has experience of current market. Sony has unique strategies for segmenting the target market. The main targets of the Sony are women, children, family and other gamers who have interest in games. That is the reason the company Sony is big player in the industry (MaRS, 2010) Competitive Advantage Despite of many rivalries, Nintendo has got core competency in the market. The company has created values by targeting the market of gamers and unique gaming console. The company has created value for women and family members. It has developed various games which are suitable for the target market and the games developed by the country provide great experience to the users. The strategy of Nintendo is very successful compared with its rivals. One of the important steps taken by the Nintendo for getting success in the market was cutting off the cost of the product and creating more values for the targeted customer. Cutting off the cost is just like a weapon in the market to stay competitive (Nagata, 2009). The competitive strategy of Nintendo against other competitors can be seen by the graph: Figure 3: Strategy of Nintendo (Source: Wesley Barczak, 2010) The company Nintendo has adopted some strategies such as powerful hardware processing, better gaming graphics, and innovative or creative non-gaming function. But implementing these strategies required lots of time and money. So, to reduces expenses and target more customers the Nintendo cut off the cost incurred in unnecessary functions. The company cut off the cost by launching its products simple, resolutions in games with more fun for the customers. This strategy is very helpful for the product Nintendo Wii. The strategy makes the product unique, perfect for the users such as elders, women and family members. The strategy is helpful to the Nintendo for getting competitive advantage in the market. When the Nintendo had launched its product with the strategy of cutting off the prices, both Microsoft and Sony faced loss in the every unit of hardware. On the other hand, the product Nintendo Wii was earning profit of around $ 50 in US. In 2007, Microsoft and Sony faced loss and on the other hand, Nintendo got a big success in the market. With the raising funds and increased brand image among the customers, Nintendo got big success and competitive advantage over its rivals while launching new products (Wesley Barczak, 2010). Strategic Analysis of Nintendo Company The strategic analysis of Nintendo has been done on the basis of corporate level strategy, business level strategy and functional strategy. After realizing the competition in the market, the Nintendo Company has adopted some new strategies. The strategic analysis of the Nintendo is as follows: Business level Strategy: The main business level strategy of the Nintendo is to differentiate its product from the competitors in the market. The purpose of the company by business level strategy is to implement the incorporated cost leadership. The business level strategy can be described as the set of actions which is taken to produce a product or service with an acceptable cost. The product must create value among the customers and must differentiate itself from the competitors. The product Nintendo Wii was well-designed with unique features. It was a small machine which could be controlled by an operator. By this, the games can be played wirelessly by the consumers. It was unique product and it was helpful for Nintendo in getting competitive advantage. The product had wide target, low cost and easily use facility (Mohr, Sengupta Slater, 2009). Corporate level Strategy: In the corporate level strategy, Nintendos has adopted innovation strategy in its products. Innovation strategy has played very important role in getting competitive advantage. The analysis of Nintendos strategy shows that the company has used innovative business model to stay competitive in the market. The aim of the company by adopting innovative business model is to position itself different from the competitors and to understand the customers completely. Along with this, Nintendo has used technological touch to target the gamers (Bainbridge, 2011). Company organized a largest advertising campaign with the cost around $200 million. The company offered easy-to-use and family-family products to the customers. In product innovation strategy, company introduced innovative designs such as Wii-mote and infrared pointer (Farhoomand, Joshia Tsang, 2009) Functional level Strategy: Nintendo is very much focused on the innovative products which are family friendly while Microsoft is focused on the budget gamer and Sony is focused on providing high quality products with high cost. It company Nintendo is much focused on the differentiation strategy. The companys strategy includes open innovation, Wiishop channel, and low cost leadership and Wiiware differentiation (Kendall, 2009). Conclusion From the above discussion, it has been analyzed that the Nintendo is getting competitive advantage in the market. It is surviving effectively over the rivals in the market. The report has covered the competitive advantage the company has in the market. It has also been analyzed that there are functional level, business unit level and corporate level strategies which are adopted by the Nintendo Company limited to compete in the market. The company has engagement process to bring transparency, improve risk management, targeting customers, providing information and increase efficiencies etc. The company introduced unique product named Nintendo Wii and because of this product the major competitors such as Microsoft and Sony faced loss. The sale or profit of Nintendo compared to the competitors is also shown in the table. There is a great battle in the market for competitive advantage. For this, competitive advantage is analyzed by the model of Porter. Nintendo has adopted some strategies such as powerful hardware processing, better gaming graphics, and innovative or creative non-gaming function. It had also done cost cutting strategy for attracting customers. The strategy of Nintendo was very successful compared with its rivals. When the Nintendo had launched its product with the strategy of cutting off the prices, the both Microsoft and Sony faced loss in their sales. So, in the conclusion, it can be said that the company Nintendo has made its position in the market over the rivals. References Bainbridge, W., (2011). Leadership in science and technology: A reference handbook. US: SAGE Publications. Chapple, C. (2013). Game industry worth $83bn by 2016, research claims. Develop. Retrieved on 27th October 2016 from https://www.develop-online.net/news/42997/Game-industry-worth-83bn-by-2016-research-claims Cnet. (2013). Microsoft may launch Xbox 720 in April. Retrieved on 27th October 2016 from https://crave.cnet.co.uk/gamesgear/microsoft-may-launch-xbox-720-in-april-report-says- 50010502/ Farhoomand, A., Joshia, H., Tsang, S., (2009). Nintendos disruptive strategy: Implications for the video game industry. China: The University of Hong Kong. Hitt, M. A., Ireland, D. R., Hoskisson, R. E., Rowe, G. 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